3Pillar
INDUSTRY
Software Development, Digital Transformation & AI Implementation
SERVICES PROVIDED
Marketing Collateral, Iconography Design, Branding Assets, Motion Graphics, Presentation Design
COLLABORATION APPROACH
Citriq collaborated with 3Pillar on a monthly-based approach, aligning with their rebranding timeline and delivering impactful solutions to support their marketing and branding goals.
BRIEF
As an industry leader in digital product development, 3Pillar Global underwent a significant rebranding initiative to reflect its growth, innovation, and commitment to impact. To support this transformation, 3Pillar partnered with Citriq to ensure its updated brand identity was seamlessly integrated across digital and print materials.
Citriq played a critical role in extending the reach of the rebranding effort by applying the new visual identity to a wide array of assets. From creating cohesive marketing collateral to enhancing brand consistency, Citriq worked closely with 3Pillar to bring their new brand vision to life.
The Challenge
3Pillar’s rebranding initiative introduced a new logo, color palette, and brand guidelines, presenting the challenge of applying these elements across all touchpoints without losing the essence of their mission and values.
The marketing team needed a creative partner capable of not only understanding the nuances of the rebranding effort but also executing it consistently across a variety of assets, including presentations, case studies, and digital media.
THE SOLUTION
Citriq delivered a range of tailored solutions to support 3Pillar’s rebranding, including:
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Marketing Collateral: Designed and produced brochures, social media banners, one-pagers, and case studies that adhered to the new brand guidelines, reinforcing 3Pillar's identity in every client interaction.
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Iconography and Graphic Elements: Developed custom iconography and graphic elements to support 3Pillar’s communication needs, ensuring brand consistency and adaptability across platforms.
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Presentation Templates: Created visually engaging Google Slides templates that empowered the 3Pillar team to deliver professional and on-brand presentations.
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Digital Visuals: Crafted social media banners, email headers, and other digital assets to amplify 3Pillar’s online presence with their updated branding.
The Result
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Stronger Brand Cohesion: Every touchpoint now reflects 3Pillar’s updated identity, enhancing recognition and trust across its global audience.
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Increased Engagement: The polished and cohesive marketing materials captured the attention of both clients and prospects, driving higher engagement with 3Pillar’s offerings.
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Empowered Marketing Team: The templates and assets provided by Citriq equipped 3Pillar’s team with tools to effectively communicate their brand and message, streamlining internal workflows.
Design Impact
Refined Marketing Collateral
Citriq transformed 3Pillar’s marketing materials into sleek, professional assets that not only aligned with the new branding but also resonated with their audience.
Digital Presence Amplification
Social media visuals and email templates created by Citriq helped 3Pillar extend the reach of their rebranding efforts, driving more engagement online.
