ONTRAC

INDUSTRY

Logistics and Last-Mile Delivery Solutions

SERVICES PROVIDED

Social Media Design, Video Editing, Motion Graphics, Logo Animation, Internal Communication Design

COLLABORATION APPROACH

Citriq collaborated with Ontrac over a focused two-month period. The partnership centered on refining their brand identity and creating consistent, professional visuals across all channels, ensuring alignment both internally and externally.

BRIEF

Ontrac, a leader in last-mile delivery solutions, approached Citriq with the goal of elevating their brand presence and visual consistency. After a recent rebranding effort, their visuals across social media, internal communications, and external channels lacked the desired cohesion and professionalism. Over a dedicated two-month collaboration, Citriq worked to streamline Ontrac’s branding, professionalize their visual assets, and improve their customer-facing content.

The Challenge

Although Ontrac had recently undergone a rebranding effort, the results did not fully meet the expectations of their team. The brand identity was not consistently applied across social media, videos, and internal communication materials. This inconsistency created a gap in brand recognition and diluted their professional image.

Additionally, the company needed professional-grade video editing, including logo animations for intros and outros, color correction, and sound optimization, to elevate their multimedia content for social media and internal presentations.

THE SOLUTION

To address these challenges, Citriq implemented a tailored approach:

Social Media Design:
Citriq created visually engaging templates and posts that adhered to Ontrac’s brand guidelines, ensuring consistency and professionalism across all social channels.
Motion Graphics & Logo Animation:
Multiple logo reveal animations were developed to enhance the intros and outros of their videos, adding a dynamic and polished touch to their content.
Professional Video Editing:
Citriq enhanced Ontrac’s video materials by applying precise color correction, audio adjustments, and seamless editing. This ensured that all videos met professional standards and aligned with their branding.
Internal Communication Design:
Materials for internal use, including presentations and reports, were redesigned to reflect the updated branding, creating a cohesive experience for employees.

The Result

The collaboration yielded impressive results:

Increased Social Media Interaction: The revamped visuals and motion graphics led to noticeable growth in engagement on Ontrac’s social media platforms.

Professionalized Visual Identity: The new designs and multimedia elements reflected a polished and cohesive brand image, strengthening their reputation in the logistics industry.

Aligned Internal and External Communication: Employees and customers alike experienced a unified brand identity, fostering trust and recognition.

Designing Impact

Unified Branding Across Platforms

By homogenizing Ontrac’s visuals across their internal and external channels, Citriq helped reinforce their brand identity and elevate their professional image. This ensured that customers and employees alike experienced a consistent and recognizable brand at every touchpoint.

Enhanced Social Media Engagement

The newly designed social media assets increased audience engagement by presenting a modern and cohesive visual identity. The improved motion graphics and GIFs made their content stand out in a competitive logistics industry.

Multimedia Transformation

Logo Animation for a Modern Edge

Citriq created multiple logo animations tailored for intros and outros, bringing a fresh and contemporary feel to Ontrac’s videos. These animations not only elevated the brand but also enhanced the overall viewer experience.

Polished Video Production

With professional video editing, Citriq ensured Ontrac’s video content showcased exceptional quality. From color correction to sound optimization, every detail was meticulously refined to align with Ontrac’s brand vision.